Why We Built This

It started with Cocoa.

He's a 10 lb Shih Tzu who runs the house, steals blankets, and has strong opinions about which spot on the couch is his.

He also had a stomach that made the first few years of his life a lot harder than they needed to be. Scratching himself raw. Soft stool every single morning. Vet visits that ended with "he's just sensitive." Supplements that were clearly built for a much bigger animal.

We tried everything. Nothing was dosed for a dog his size.

What we kept running into was a pet wellness industry that treated small dogs as an afterthought — if it considered them at all.

Small dogs have a faster metabolism. A shorter digestive tract. A gut-immune system that tips into imbalance faster and recovers slower. Nobody was thinking about dogs like Cocoa. We were.

So I went looking for a formula that actually fit him. Every ingredient, every dose, every strain selected specifically for the biology of dogs under 25 lbs. That's Little Belly.

We started this for one dog.

Thousands of small dog owners later — our hearts are genuinely full.

He's still stealing blankets. His stomach? Much better.

— Snehal, Cocoa's mom & founder of Tiny Bark Nutrition